Web and UX Designer with over 15 years experience designing and building websites, creating great user experiences and helping small and big businesses to grow online.
Booking.com is the third e-commerce website in the world, specialises in global online hotel reservation. Supports more than 40 languages and is constantly improving the experience of its millions of customers. The Agile environment, constantly evolving designs over small iterations, rapid feedback loops with strong and clear KPIs made Booking.com the success story it is today. A great company made by great people.
Over the years I've have been working on almost every part of the front-end, from improving the UX of the booking process, to the post-booking experience, from optimising geographical information to overcoming the challenges presented by internationalisation. I worked also on branding and social media. Mobile and touch have of course been a mayor focus over the past few years.
Checking analytics, running usability tests and conversion driven A/B tests at scale is the bread and butter of a designer at Booking.com. I like to think of my designs as hypothesis to test rather than principles you must apply, is a great way of getting it right for your users and your business, especially when dealing with a mature and successful product. To me spotting anomalies, calculating sample sizes, understanding significance and creating sets of KPIs as sanity checks to demonstrate causality over correlation is were the fun is at.
As a designer/developer I was also focusing on improving front-end performance, assessing how to use and degrade new technologies for older browsers and platforms and give technical talks to the team. Doing roll-outs and constantly monitoring and fixing issues on the live site is a requirement for all designers at Booking.com.
In the past couple of years I was part of the great recruitment effort still undergoing for scaling the front-end department, I was directly involved in CVs screening and as a senior recruiter was regularly doing interviews; HR is a skill I would have never thought would have made me better as a designer, but it definitely did.
Side project for an Italian fashion brand (Gold) for which over the years I built an online identity, creating one of the most successful blog in Italy at that time. The most interesting and creative part was to create the team behind the website, teaching the tools of the trade, trying to show the difference between the old advertising models and social media, evangelising on SEO and SEM and agile methodologies.
Responsible for the design of the look & feel, branding, UI/UX of several web portals, intranets, e-papers and web based applications.
Producing working prototypes, wire-frames, mock-ups and liaising with management to get designs, project plans or ideas signed off was also one of my main duties and was a big boost for my communication skills.
Being hired with the position of “Web Usability Evangelist” (lol) I would often be asked to give advices to management and/or to train developers on new technologies like CSS positioning and SEO techniques.
Assembly, co-ordination and instruction of a team of developers, designers and database programmers on the creation of a highly sophisticated web administration system in conjunction with a dynamic web portal for the public registration of non profit organisations & charities.
Design of the corporate logo, design of a few printed brochures, design and implementation of the first corporate web site and of several UI for several web-based applications. Implementation of a few Drupal and Wordpress templates.
All of the mentioned jobs were assisted just by free software (Scite, Gimp, Sodipodi, Inkscape) on Debian machines, languages used included BASH, PHP and Python.
Design and implementation of dynamic Flash catalogues (web and cd) rich in Actionscript.
Design and implementation of UI/UX for web applications based on Jboss, using STRUTS.
Passed most exams but never got the degree. All the Math and Physics made me a designer with a scientific, data-driven mindset.
Focused on scientific subjects such as Maths, Chemistry, Biology and Physics, History of Art and Design, Latin and Italian Literature.