Booking.com is the third e-commerce website in the world, specialises in global online hotel reservation. Supports more than 40 languages and is constantly improving the experience of its millions of customers. The Agile environment, constantly evolving designs over small iterations, rapid feedback loops with strong and clear KPIs made Booking.com the success story it is today. A great company made by great people.
Over the years I've have been working on almost every part of the front-end, from improving the UX of the booking process, to the post-booking experience, from optimising geographical information to overcoming the challenges presented by internationalisation. I worked also on branding and social media. Mobile and touch have of course been a mayor focus over the past few years.
Checking analytics, running usability tests and conversion driven A/B tests at scale is the bread and butter of a designer at Booking.com. I like to think of my designs as hypothesis to test rather than principles you must apply, is a great way of getting it right for your users and your business, especially when dealing with a mature and successful product. To me spotting anomalies, calculating sample sizes, understanding significance and creating sets of KPIs as sanity checks to demonstrate causality over correlation is were the fun is at.
As a designer/developer I was also focusing on improving front-end performance, assessing how to use and degrade new technologies for older browsers and platforms and give technical talks to the team. Doing roll-outs and constantly monitoring and fixing issues on the live site is a requirement for all designers at Booking.com.
In the past couple of years I was part of the great recruitment effort still undergoing for scaling the front-end department, I was directly involved in CVs screening and as a senior recruiter was regularly doing interviews; HR is a skill I would have never thought would have made me better as a designer, but it definitely did.